assure / ensure / insure

Assure means to tell another person something to remove doubt or anxiety.

  • I was afraid we’d miss the flight, but my husband assured me we’d get to the airport in time.
  • I assure you that the water here is perfectly safe to drink.

    After assure, we always have a person: assure you, assure him/her, etc.

    Ensure is something you do to guarantee a specific result.

  • We ordered ten pizzas to ensure that there would be enough food for everybody.
  • Please send the document by express mail to ensure that it arrives on time.

    Insure (spelled with an “I”) is when you get a financial plan to pay for any damage or loss to a person or thing. This is related to the word insurance, such as health insurance, car insurance, etc.

  • Our house is insured against fires, floods, and theft.